In fact, it took Tami a sometime to realize what this business was all about. When her father died, Tami received an inheritance of 50,000 USD, and along with a dream to continue her quest and a tape recorder, she used that to start Sounds True in 1985.Īt the time, she was not really looking to launch a company, but little did she know that she had begun her journey of spiritual entrepreneur. What if the leading energy in our lives were to be our heart and our heart's cry? What if living a “spiritual life” was actually synonymous with living a “heart-centered life”? Sounds True: the Launch and Evolution Tami started off by producing “real-time”audio tapes of spiritual conference talks and, fast forward to today, has grown her business into a leading multimedia wisdom publishing company. This move did bring happiness, and it was here, aged 22, that Tami established Sounds True. ![]() Interestingly, Boulder has since been named as the happiest place in the USA. This mission led Tami to Boulder, Colorado, specifically Naropa University, where she studied further to quench the thirst within. She became introvert and hardly spoke to anyone at this time.ĭespite still feeling alone and somewhat unsure of her ultimate mission, Tami was determined to pursue her study and exploration of meditation, the inner-self, and a higher purpose. She weighed just 90 pounds, was barely eating, and had hepatitis. Hard Timesĭue to not having the funds to care properly for herself and the hardship of extensive travel in this region of the world, Tami returned home quite ill. The more she looked, the stranger things became, and became the reason she left college at 21 travelled to Sri Lanka to follow her teacher, and then to India and Nepal to further her study.ĭuring that year of traveling and exploration, she engaged further in the practice of meditation. Her quest had begun, and from this point onwards she viewed the academic field through meditative eyes. It was on this course that Tami was introduced to the practice of meditation. Professor Dharmasiri taught a course on Existentialism and Buddhism, to which Tami signed up immediately. Tami attended Swarthmore College and met Sri Lankan professor, Gunapala Dharmasiri, in her Sophomore year. Within that crevasse, Tami was unknowingly in search of a higher purpose.Īs a response to that loneliness within and the need to talk about deep spiritual questions, Sounds True was born with a simple guiding principle: ‘disseminate spiritual wisdom’, something Tami believes is essential to living. ![]() In a nutshell, Tami had an aching sense of “what really is going on here?” Tami was surrounded by a lovely family and had a good education, but she craved for people who she could really talk to and connect with, as she harboured deep questions about meaning and purpose that even her teachers could not answer. And although from the outside she “looked like a fairly happy and well-adjusted person”, loneliness was creeping in on the inside, which she believed stemmed from a lack of connection to the wider world ( 1). ![]() Tami grew up “very well-loved” by her family. Photo courtesy of Sounds True.© Jason Elias Tami's Early Journey
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